Seniors are one of the largest demographic segments in America, making up 21% of the total population. According to the 2003 Erdos & Morgan Readership Research Study, adults in the 50 plus age range represent 37% of the adult population and will grow to 45% in the next 11 years. This audience controls $1.6 trillion in spending power and 80% of the individual wealth in the United States. With a significant amount of circulation available in targeted magazines, sampling programs, package insert programs and ride-alongs, Echo Media provides abundant opportunities to reach these consumers.